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Ben & Jerry’s new Basic ice cream flavors take cookie dough, fudge, peanut butter, and brownie dough, and turn them into an indulgent core in the center of a pint, giving you more of what you love.

Whether you’re feasting on creamy peanut butter, decadent fudge, gooey brownie batter, or chewy cookie dough, you’re going to be in for a treat. And if you think you can never have too many good things, Ben & Jerry’s new digital scavenger hunt is for you.

To celebrate the launch of Ben & Jerry’s Cores, they’re giving Canadians the chance to win a year of Ben & Jerry’s Ice Cream, along with tons of other exciting prizes. The hunt, called #ToTheCore, began on Wednesday August 18 and will continue through Sunday August 22 at 11:59 p.m. EST.

Courtesy of Ben & jerry’s

To join, keep an eye on Ben & Jerry’s Canada Facebook Page every day for your first clue which will lead you to solve a series of puzzles. Once you have solved the last puzzle of the day, you will be taken to the Ben & Jerry’s Competition Center to enter your answer, unlock the core and reveal your prize.

The clues and puzzles will change every day, which means every day is a new chance to win amazing prizes. For more information visit Ben & Jerry’s #ToTheCore page here.

Every day, two lucky players will win the one-year-old Ben & Jerry’s Ice Cream Grand Prize, but if that’s not you, don’t worry. There are over 150 other prizes to be won per day, including one or six months of free Ben & Jerry’s ice cream, exclusive branded swimwear, branded swag kits, plus over 10,000 coupons for the Ben & Jerry’s ice cream.

All participants will automatically be entered into a raffle for a chance to win a unique Ben & Jerry’s parka to stay warm and toasty during the winter months, even while you eat ice cream!

So work your muscles to solve puzzles, keep an eye on Ben & Jerry’s social pages for clues starting Wednesday, August 18, and make room in your freezer for (hopefully) a year of gooey ice cream. , chocolatey and decadent.

Ben & Jerry’s Heart Ice Cream flavors are available at major retailers across Canada including: No-Bake Peanut Butter Cookie Dough Core, Peanut Butter Fudge Core, Brownie dough core, and Chocolate chip cookie dough core. Each sells for between $ 6.99 and $ 7.99.

Win a Year of Ice Cream with Ben & Jerry’s “To The Core” Digital Scavenger Hunt

Price: Free to participate

When: The hunt begins Wednesday August 18 at 12 p.m. EST and continues through Sunday August 22 at 11:59 p.m. EST.

Details: To celebrate the launch of Ben & Jerry’s Cores ice cream, the team at Ben & Jerry’s worked with clue masters to create fun digital puzzles and experiences that are meant to be enjoyed by everyone, that you compete solo or with family and friends. Prizes include free ice cream for one year and other exclusive products like Ben & Jerry’s swimsuits, loot kits and a one-of-a-kind Ben & Jerry’s parka.

To enter the contest, keep an eye on Ben & Jerry’s Facebook, Instagram and Twitter. For more on the new Pints ​​of Cores Ice Cream, check out Ben & Jerry’s website.


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